Michele was born in Dogliani to Pietro Ferrero and Piera Cillario in 1925.
Michele Ferrero was able to combine avant-garde ideas and passion, innovation and tradition, and succeed in anticipating the needs of consumers and creating new categories of products. He was the man behind the growth of the company, offering successful marketing insights and many new products that consumers continue to love worldwide.
He raised Italy's standing globally from the end of the 1950s, opening production plants and agencies in many European countries and subsequently exporting Ferrero products and the Ferrero brand to the Americas.
In 1983 in Alba, the Social Initiative was set up in accordance with Michele Ferrero's wishes; in 1991 it became the Foundation. Named after his parents and his uncle, Giovanni Ferrero, it has the dual purpose of taking care of former Ferrero employees and promoting cultural and artistic events.Its logo includes the three verbs that distinguish it: Work, Create, Donate.